Course Description: Design and implementation of communication research methods, including experimental and survey research procedures. Use of computer software for statistical analysis.
- Identify and compose conceptual and operational definitions for independent and dependent variables
- Analyze foundational research issues such as sampling, measurement, and ethics
- Apply research methods to specific communication questions
- Identify the advantages and disadvantages for studying communication problems with various social scientific methods
- Analyze data using statistical analysis software
- Interpret and describe research findings
- Write a summarizing research report
Course Description: Public relations as a communication function of organizations. Public relations process, principles, history, and practice. Analysis of environmental, organizational, communication, and audience influences on public relations practice; career opportunities.
- Explain to others what the public relations function is and how it works.
- Discuss the role of the law and ethics in public relations.
- Apply public relations theory to real life examples.
- Explain the role of research, strategy, and planning in the public relations field
- Demonstrate a broad knowledge of Public Relations topics.
- Demonstrate an understanding of influences on the practice of PR.
- Understand career opportunities in the field.